Goodwill of Colorado helped change the lives of 143,061 Coloradans through our local community programs.
2024 Impact Report
Transforming lives since 1918.
Dear Friends,
It is with deep gratitude and excitement for the future that I share with you Goodwill of Colorado’s 2024 Impact Report.
Rooted in community—and optimistic in our belief that every individual holds boundless potential—we have accomplished remarkable things together over the past year. As I reflect on our progress, I am reminded of one of Colorado’s most iconic symbols, the aspen tree. Its vibrant golden leaves may awe us each autumn, but it is the deep, interconnected root system beneath the surface that allows the entire grove to flourish. In the same way, Goodwill of Colorado’s impact is far-reaching—and often unseen—thanks to the enduring support, care, and belief of our community.
During 2024, your generosity and commitment enabled us to serve more than 143,000 Coloradans—each one a story, each story made possible by a community that does not give up on people or their potential. Whether guiding someone to a job that can lead to a career, building work and life skills through education, or ensuring dignity for a senior navigating dementia, we are committed to creating that spark of hope that grows with opportunity and independence.
Among our most impactful achievements is the successful launch of The Excel Center in Aurora—the first in-person high school for adults in Colorado. In just a year, we have already witnessed the promise of this innovative program, with our inaugural class of 68 graduates walking across the stage this past June. The Excel Center is more than a school; it is a place of second chances and new opportunity, equipped with wraparound coaching, certificate training, free transportation support, and no-cost childcare. This milestone would not have been possible without the unwavering faith and support of our community. And as we look ahead, we are thrilled to begin planning a second Excel Center in Colorado Springs, expanding opportunity even further.
Behind every number in this report is a name. Behind every name, a story of courage and perseverance. From individuals re-entering the workforce, to those building a new life after incarceration, Goodwill of Colorado’s mission is fulfilled when—together—we believe in the strength and dignity of every neighbor and give them the tools to create a life of strength, resilience and hope.
To our donors, partners, volunteers, and team members: thank you. You are the roots that enable us to stand tall, stretch wide, and reach deeper into the communities we serve. There is still work to do, still lives to transform, and still people searching for someone to give them a chance.
Let us continue to be that someone. Let us grow stronger—together.
With heartfelt thanks,
Karla Grazier
President & CEO
Fast Facts: Key Areas of Impact
143,061 Coloradans
43,250 individuals
43,250 individuals received free job training and coaching to help them begin a new career.
190,000,000 pounds
Goodwill of Colorado diverted more than 190,000,000 pounds of donated items from local landfills.
63 of 64 counties
63 of 64 counties in Colorado served.
$290,992,700
Impact on Colorado’s economic vitality from Goodwill of Colorado job placements, employee earnings and investments in our infrastructure: $290,992,700
9,000 Coloradans
9,000 Coloradans impacted by economic challenges and disasters received clothing and merchandise vouchers.
65%
65% of Goodwill of Colorado’s social enterprise team members have a barrier to employment.
471 tons
We kept 471 tons of computers, printers, cell phones and other electronics out of Colorado landfills through our Dell Reconnect program.
3,300 Coloradans
We employed 3,300 Coloradans statewide.
1,689 Coloradans
We placed 1,689 Coloradans with obstacles to employment, like justice involvement or a disability, in new jobs.
5,262 volunteers
5,262 volunteers invested 106,407 hours to help further our mission in local communities.
5,920,986 purchases
Our shoppers made 5,920,986 purchases in our stores and outlets. Your support makes our mission possible!
Goodwill: Where Community and Opportunity Meet
Financials
Goodwill of Colorado’s commitment to financial transparency and stability ensures that every dollar is used effectively to support our mission and drive positive change in our community. Our Guidestar/Candid Platinum rating is held by fewer than one percent of Colorado nonprofits.
2024 Revenue
- Sales of Donated Goods $144,870 - 77%
- Community Impact Fee Revenue $19,830 - 10%
- Contract Revenue $14,412 - 8%
- Other Income $5,157 - 3%
- Contributions $5,020 - 3%
2024 Expenses
- Programs $151,504 - 90%
- General and Administration $14,925 - 9%
- Fundraising $1,041 - 1%
Expressed in thousands.